Tesla

Tesla entered a car industry that largely treated electric vehicles as compliance machines-useful for meeting rules, not for winning hearts, margins, or market share. In two decades, it helped reset what 'competitive' meant: long range as table stakes, charging as part of the product, software as a continuous release cycle, and factories as the real battlefield where cost, quality, and speed decide everything.This book tells Tesla’s story as a systems story-batteries, power electronics, software, manufacturing, supply chain, charging infrastructure, and capital markets pulling in the same direction. It follows the high-risk bets that defined the company’s trajectory: building a premium halo to finance scale, vertical integration where suppliers moved too slowly, a charging network that became strategic infrastructure, and an industrial ramp that turned production capability into brand identity.Along the way, it maps what Tesla changed in the wider industry: how incumbents accelerated EV programs, how standards and infrastructure shifted under real customer pressure, and how 'electrification' stopped being a future tense. The result is a fact-only, business-and-technology narrative of disruption-told through products, factories, money, regulation, and the new competitive logic of the electric era.