Diseño de productos

Artes / Arte y diseño industrial / comercial / Diseño de productos (1050)

Artes / Arte y diseño industrial / comercial / Diseño de productos
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  • 42 Rules of Product Marketing
    Brian Lawley / Gary Parker / Phil Burton
    42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, you’ll learn ways to: Craft the right positioni...
    Disponible

    22,43 €

  • Advances in Mechanical Engineering and Material Sciences
    ICAMEMS 2025 served as a multidisciplinary platform for researchers, academicians, industry experts, and students to present. ...
    Disponible

    104,94 €

  • Industrial Art Explained
    John Gloag
    Originally published in 1934 this book became recognised as one of the principal standard works on industrial design and industrial architecture. . ...
    Disponible

    63,97 €

  • Co-Branding Strategies for Smart Luxury Products
    Co-branding is a marketing strategy that brings together two brands to harness their strengths and create a product with greater value. The importance of innovation, exclusivity, and brand reputation is especially significant in industries like luxury smart consumer products. In multicultural markets, it refers to a strategic alliance between a luxury brand and a technology bra...
    Disponible

    216,43 €

  • 50 Ways to Fool Your User
    Alan Hedge / Peter Vink
    Written with humor and professional insight, 50 Ways to Fool Your User invites readers to question the quirks of modern life while imagining how things could work better for everyone. Across 50 chapters, scientific explanations are paired with snappy anecdotes. Each chapter concludes with actionable takeaways. ...
    Disponible

    38,70 €

  • Driving Behavior
    Alfred T. Lee
    This book discusses the sensory, perceptual, motor, and cognitive processes involved in driving. It is a useful text for senior undergraduate, graduate students, and professionals in diverse fields including ergonomics, health and safety, human factors, transportation engineering, and automotive engineering. ...
    Disponible

    99,22 €

  • the Behavioral Startup
    Nacho Parietti
    The Behavioral StartupTurn your expertise into products people actually use.You’re an expert in your field with insights that could change lives - but translating that knowledge into a successful product is a different challenge entirely. This book presents a clear, systematic methodology for creating products that effectively shape user behavior while delivering real value - n...
    Disponible

    9,97 €

  • Antimarketing
    Angie Chevallier
    La construcción de marca, el desarrollo del propio ADN, la creatividad como diferencial, el valor de las ideas, la comunicación y el diseño en general son los temas sobre los que reflexiona Antimarketing. Solamente pensando estrategias desde nosotros mismos, desde quiénes somos, podremos generar ventas reales, crear comunidad y construir la confianza necesaria para seguir adela...
    Disponible

    23,92 €

  • Machine Tools
    This book introduces the applications of Industry 4.0 in machine tools through an overview of the latest available digital technologies. It focuses on digital twinning, communication between industrial controls, motion, and input/output devices, along with sustainability in SMEs. ...
    Disponible

    97,70 €

  • Applied Design Research in Living Labs and Other Experimental Learning and Innovation Environments
    Experimental Learning and Innovation Environments connect multi-stakeholders in envisioning, creating, experimenting, and trying novel responses to diverse societal challenges. With designers facilitating the co-creation processes, the design discipline plays an important role in these environments. ...
    Disponible

    91,75 €

  • The Place of Glass in Building
    John Gloag
    Originally published in 1943, The Place of Glass in Building gives the facts about the physical properties, the possibilities and the limitations of the glass in common use. ...
    Disponible

    64,24 €

  • Visual Ergonomics for Communication Design
    Prabir Mukhopadhyay
    Visual Ergonomics for Communication Design reveals the application of ergonomics principles in visual communication design. It enables the visual designer to look at different aspects of visual design from the point of view of the user to ensure that their designs are more user-friendly. ...
    Disponible

    41,38 €

  • Remanufacturing and Remanufacturability Assessment for the Circular Economy
    A.Y.C. Nee / S. K. Ong / Yang Shanshan
    This book presents decision support tools that can be used in the early design stage to analyze the feasibility of a product and its components for remanufacturing. It also covers how to design a product specifically for remanufacturing and offers supporting case studies. ...
    Disponible

    92,78 €

  • Consumer Packaging Strategy
    Huda Khan / Polymeros Chrysochou / Richard Lee
    This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design. ...
    Disponible

    81,76 €

  • Nature-Inspired Optimization in Advanced Manufacturing Processes and Systems
    The manufacturing system is going through substantial changes and developments in the light of industry 4.0. Newer manufacturing technologies are being developed and applied. There is need to optimize these techniques when applied in different circumstances with respect to materials, tools, product configurations, and process parameters. ...
    Disponible

    90,69 €

  • Ergodesign Methodology for Product Design
    Marcelo M. Soares
    This book provides methodology presents a detailed method that will enable the reader to develop user-centered product designs, considering their needs, skills, and limitations. ...
    Disponible

    94,22 €

  • Designing Intelligent Healthcare Systems, Products, and Services Using Disruptive Technologies and Health Informatics
    Disruptive technologies are gaining importance in healthcare systems and health informatics. By discussing Computational Intelligence, IoT, Blockchain, Cloud, and Big Data Analytics, this book provides support to researchers and other stakeholders involved in designing intelligent systems used for healthcare systems, products, and services. ...
    Disponible

    91,96 €

  • Systems Approach to the Design of Commercial Aircraft
    Ricardo Moraes dos Santos / Scott Jackson
    The good news is that aviation fatalities have fallen dramatically in recent years. An understanding of these phenomena promises to bring the fatality rate even lower. This book is the most advanced book in its field. It describes commercial aircraft from an advanced systems point of view. ...
    Disponible

    92,83 €

  • Sustainable Manufacturing
    S. Vinodh
    Sustainability enables the development of products with minimal environment impact coupled with economical and societal benefits. This book provides an understanding of theoretical and practical perspectives pertaining to sustainable manufacturing. ...
    Disponible

    107,55 €

  • Entwicklung eines innovativen Planetengetriebes
    Ali Najafov / Ayaz Abdullayev / Huseyn Gafarov
    Dieses essentials widmet sich der Entwicklung und Effektivitätsanalyse einer innovativen Planetengetriebekonstruktion unter Berücksichtigung grundlegender Entwicklungsanforderungen. Ein James-Planetengetriebe vom Typ ,,2K-H' wurde durch doppelte radiale Planetenräder weiterentwickelt, gefertigt und getestet für einen effizienteren Antrieb einer Kugelmühle in der Zementproduktio...
    Disponible

    21,31 €

  • Potenzialerschließung durch Augmented Reality in der additiven Produktion
    Maximilian Vogt
    Aufgrund des demografischen Wandels, gesteigerten Nachhaltigkeitsanforderungen sowie der erforderlichen Steigerung der Resilienz wirtschaftlicher Prozesse, nimmt die Relevanz von digitalen Assistenzsystemen für die Arbeitswelt stetig zu. Insbesondere der immersiven Technologie Augmented Reality (dt. erweiterte Realität - AR) wird eine besondere Unterstützungswirkung als Schnitt...
    Disponible

    111,61 €

  • Design Tools and Methods in Industrial Engineering III
    This book gathers original peer-reviewed papers reporting on innovative methods and tools in design, modeling, simulation and optimization, and their applications in engineering design, manufacturing, and other relevant industrial sectors. Based on contributions to the Third International Conference on Design Tools and Methods in Industrial Engineering, ADM 2023, held on Septem...
    Disponible

    248,02 €

  • Managing the Unmanageable
    Jonathan Cagan / Peter Boatwright
    Nearly all innovation is done by teams. And while there are many books about the innovation process, and also many about managing teams, the management of innovation teams has gone unaddressed. This matters, because innovation teams are not like other teams. Most teams and their managers know where they are headed. They’ve probably been there and done it previously, more than o...
    Disponible

    19,16 €

  • Methodical Development of Modular Product Families
    Dieter Krause / Nicolas Gebhardt
    This book focuses on the development of multi-variant products using modular product structures and thus addresses the reduction of complexity from a product development perspective. These modular product structures allow for a greater variety of demand with a smaller, internal variety of components and processes. As a supplement to the common product development methodology, t...
    Disponible

    136,24 €

  • Fieldbook for Mindfulness Innovators
    Jamie Bristow / Menka Sanghvi / Sanghvi Menka
    This practical and in-depth fieldbook supports innovators of all stripes in the growing field of mindfulness training. This book is a unique resource for those seeking to create new products, services and programmes that are effective.Innovators reading this will be encouraged to collaborate widely, design iteratively, and build reliable evidence for their offering. Drawing on ...
    Disponible

    16,20 €

  • Sustainable Products in the Circular Economy
    This book explores how the circular economy influences product design in today’s business and society. ...
    Disponible

    83,86 €

  • Iterative Product Development
    Alan Starner
    This book is for you if:You have an idea for a product but are not sure where to startYou want to know how to protect your idea from being stolenYou are on a tight budget and want a low risk way to determine if your product idea has a chance to be successfulYou want a guide to evaluating your idea to see if it could be turned into a successful productYou need the technical know...
    Disponible

    16,74 €

  • Sustainable Manufacturing in Industry 4.0
    This book gives an overview of the latest technologies in the Industry 4.0, using smart and autonomous systems driven by data and machine learning, to develop a sustainable approach to manufacturing. It includes the implementation of smart technological approaches in different manufacturing processes such as laser welding, additive manufacturing, equipment maintenance and inspe...
    Disponible

    197,52 €

  • Design Computing and Cognition’22
    John S Gero
    This book reports research and development that represent the state of the art in artificial intelligence in design, design cognition, design neurocognition, and design theories from the Tenth International Conference on Design Computing and Cognition held in Glasgow, UK, in 2022. The 48 chapters are grouped under the headings of natural language processing and design; design c...
    Disponible

    347,17 €

  • Cosas del diseño
    Anna Calvera
    Abarca temas internacionales del mundo del diseño divididos en tres grandes temas, teoría del diseño, historia del diseño y estética. La autora con reflexiones profundas, inteligentes y con un toque de buen humor nos conduce de la mano y con gran claridad a través del desarrollo de la actividad del diseño siempre ligada a la cultura del ser humano, aportando además un amplio an...
    Disponible

    33,80 €


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